Rocklin SEO Services: Issues to Avoid and Be Aware Of

 

If you are running a business here in Rocklin, I have a 60-second quiz for you to take (I will link to it at the end of this letter) to help determine all of your marketing needs, including SEO, web design and conversation optimization. 

As these are essentials that most businesses need when determining a full marketing strategy, taking this quiz allows you to avoid the hassle of hiring, and creating contracts with, consultants and agencies that likely won’t be able to fill all of the needs for your business. 

To run a successful local business, you'll probably need to make occasional updates and improvements to your website and its content. You need someone that can test out what elements convert most efficiently. And these couple items are just the tip of the iceberg. 

If you are in business in Rocklin, there is a good chance you would like to work with someone local. However, if your site is less than efficient in converting your traffic, attempting to run an SEO campaign could be fundamentally fruitless. 

Every company’s needs are different, but in all likelihood, your needs are more than just SEO. To find out exactly what you need, take this quiz. This sixty-second quiz will tell you exactly what you need as a business in Rocklin. 

Once you take the test, you will be able to figure out exactly what your weaknesses and strengths are as an organization. 

The Problems with Hiring SEO Consultants and Agencies to Solve Your Marketing Issues

It’s always difficult to tell whether or not a local or less-known company is qualified or good enough to do the job your business needs. 

Working on SEO can be a very long and drawn out process. It can be tough to tell whether or not the SEO company you hired can deliver the results you need. 

To find out who to hire in Rocklin, you should always refer to what I call the three R’s:

  1. Referrals;
  2. Reviews; and 
  3. References.

Referrals: As a new business, you may not have the right connections just yet to make the proper decisions with your SEO consultants. However, through networking, you can develop plenty of contacts. You can always view many referrals online. Most companies have reviews on Google, and you can also find reviews of businesses through the news. You are encouraged to ask people around your business circle to see if anyone can recommend a good marketing agency or consultant. 

Reviews: If you don’t see any referrals, searching Google and Yelp Reviews are always a good way to start. Once you see reviews online, it may be a good idea to contact the people who posted those reviews to ask further about their experience.

References: Every good business has references. Normally you’ll be able to find references online, but you should always maintain contact with local businesses around you to get the right recommendations when you are seeking a marketing agency.

The Main Advantages of SEO for Leads and Sales

While it may seem that I am anti-SEO, I can assure you I am not. In fact, I have been practicing SEO for over 11 years. 

SEO offers a number of advantages if done correctly, but I just don’t want to see a small business make a mistake in hiring the right person to handle the job. SEO can be very critical to the marketing of a new or local business. 

  1. It is very cost-effective. Some SEO's will tell you that organic traffic is free, I think that kind of message can be disingenuous. It takes a lot of effort to rank for keywords that are competitive (and the best ones will be). Producing the content, on-going link building, on page fixes... None of this is free, it will take a lot of time if you're doing it yourself. 
  2. Targeted traffic. The ability to reach local customers who are searching for what you sell is a huge boon to local businesses that know how to put themselves on the front page. Before the internet there was the Yellow Pages and the newspaper. You could put an ad in there and hope people would call. These days, local businesses have a lot more leverage, but also a lot more responsibility that comes along with the territory.
  3. Brand awareness. Even though I'm not a fan of brand marketing, I will leave this here. Being on the front page for a lot of keywords your customers are searching is one of the main benefits of SEO. Even if they don't click on your listing, you'll still be seen as an option, improving your brand awareness. 

If you had made up your mind to find someone to work on SEO, let me help convince you to work with someone local for your business. 

Why Work with a Local SEO in Rocklin?

Trust is the most important factor in a consultant-client business relationship. Working with someone local can significantly help this. Working with someone local allows for face-to-face meetings and helps put faces to names. Personally, I like meeting at least monthly to ensure that we are on the same page. 

Obviously, email and phone meetings can help with this when done regularly. Personally, however, I prefer to meet in person. 

A business owner will always know his or her business better than I would as a consultant. When in person, meetings can be more productive in person, and we can generate ideas in a face to face conversation. 

I’ll give you an example from my personal experience. 

I have one client who was making customers fill out a physical disclosure form before they could use the facilities. The owner had the idea to make this digital, which was a very good idea. I added a few things, like capturing the customers’ data, then exporting it to their e-mail and direct mail list. They now have 7,000 customers we regularly send promotions, offers, and event notices. It's a huge win for the business. I know this example has nothing to do with SEO, but it's a decent example of what happens when you can meet up locally and hash out a game plan together.

Why Avoid SEO Contracts

Most agencies and consultants will only do business with a contract. I actually just prefer a handshake. Contracts only halt business, and I don't find locking in clients with a contract useful. 

Some consultants might argue that it solves a cashflow problem, as keeping a customer locked into a 6 or 12-month contract makes sense. It ensures that you will have the revenue coming in. The problem with long contracts is that if a client thinks you are doing a bad job from month 3, they should have the right to fire you and send you packing. 

You want to look for small independent companies or individual SEO consultants. If you had to choose between one of the larger SEO companies in the world and a local start-up, I would choose the latter. Why? Well, for starters, a smaller company has fewer clients. The less clients a person has, the more attention you'll get. Large SEO companies usually have significant overheads they have to cover, plus they have to pay salaries for people like account reps, salespeople, and everything else that goes into running a big agency. 

Also, big firms tend to hire SEOs and marketing graduates with little experience. 

In contrast, independently owned companies are smaller and have better employees dedicated to their few clients.  A smaller company needs top-end professionals, or they wouldn’t be able to compete.

If You Need Help with Your Digital Marketing and SEO in Rocklin

If you're a business owner looking for digital marketing help with your business in Rocklin, I could help you directly. 

But if I'm honest with you, I’m not an award-winning SEO. I’m not with a large marketing or advertising agency. I'm a little picky when it comes to who I can take on as a client because of time-constraints (more on that in a moment).

However, with all those things out of the way, I can tell you that I have:

As you can probably tell by me stating that I’m not an award-winning consultant, I didn’t say all of this to be arrogant or brash. 

I currently work with eight businesses in California. I’m an old-school consultant, and I deliver results to my clients. The quiz I mentioned earlier will help you determine your needs as a business and help me help you should you choose to do business with me. 

The Good News and the Bad News

The bad news comes first. Since I'm a one-man marketing agency, I don't have a ton of time to take on new clients. In fact, I already have eight that keep me pretty busy which is one of the reasons I've set up a waitlist. I'll explain more about the waitlist in a moment.

But there is some good news for you. The good news is you may not even need my help.

To find out if I can help you and your business, I've put together a 60-second quiz with just 10 simple questions. At the end of the quiz, depending on the results, you'll get a form so you can sign up for the waitlist. 

The waitlist isn't to become a client. It is just a discovery meeting. I would like to meet you first, talk about your business, your goals, and your problems. And hopefully give you a lot of advice and value during that time, all at no charge at all.

But once you sign up, I will not keep you waiting with empty hands. I'll immediately post-mail you a free report I've carefully written called "The 10-Point Digital Marketing Plan.” From this report, you can get some insight into my tactics/methodology and even work on applying some of it to your business immediately.

But most of all, this report helps you get a bird's eye view of a digital marketing plan that works.

Have A Question You Need Answered? 

Or anything else! I'd be more than happy to answer your questions for you. 

P.S. Don't forget to take the quiz!

Andrew Scherer