Great marketing isn't about having a big budget or a catchy tagline.
It's about perception, reputation, and projecting your companies core values.
As business owners, we don't get many chances for people to remember us.
So we have to be really clear and demonstrate what we want customers to know about us.
What are your values?
Generate more new leads and sales online at lower acquisition costs than traditional methods.
Retain your pre-existing customers and get them buying more often.
Optimize your current website to increase your revenue per visitor.
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Talk to a Baldyne expert about your case
Andrew and his team are amazing at what they do. They dominate the internet with content, landing pages, reviews, attractive websites, high ranking traffic at an affordable price. We have had him managing our website for 18 months now and refer all our friends (but not our competitors) to him! You can't go wrong hiring his team.
Andrew does a lot of online marketing for me. Online marketing is super tough. He does a great job of keeping my listing accurate and on the first page of google.
Andrew was a solid and creative worker who was always quick to find a solution to a problem. Reliable and effective.
Our "3-Step Local Business Optimization Program" Has Already Grown Revenues for the Businesses Above,
Here's Our Step-By-Step
- We look at every business as if it's a battleship with holes in the hull. We identify the easiest wins at the start for an immediate ROI.
- We set up tracking and analytics for the site to establish a baseline for improvement. Then we run extensive, iterative tests to figure out which optimized versions work best for your site.
- We explore areas where your business can expand to. Typically, this is outlying markets and cities not yet tapped.
Audit and Analytics Health Check
We make sure that everything that needs to be tracked is actually being tracked properly. If your Google Analytics set up correctly? How are you tracking conversions for your current campaigns? These items and others are crucial to actually being able to measure the success of your campaign.
Research and Data Gathering
Our Research Goals:
- Understand your targeted demographic: who are they, what do they want, what are their emotional triggers, and why they buy from your business instead of the competition.
- Understand your current website: where the problem areas are, how your visitors are currently interacting with your website, and how your current site is performing vs the industry standard.
Results Based on Data-Informed Insights
After we have a good understanding of your situation and where we can help, we get to work. While every businesses situation is different, we typically work in the following areas:
Local SEO: Our approach to local SEO is simple. First, dominate your home city and then expand outward. We have seen customers drive miles past the competition to do business simply because of the blanket exposure good local SEO gives.
Conversion Optimization: You have a business website, but do you know the data behind how well it works? Hypothesizing and stringent testing is the basis for effective conversion optimization. What works better on your homepage, a video or an infographic? What does the opt-in form on your homepage convert at or is there none at all? These are just some examples of what can be tested and what could turn a website from a revenue leaking to a revenue generating machine.
Referral and Review Generation: Not a whole lot is better at converting customers than social proof. While many businesses rely on word-of-mouth to generate new customers and clientele, how many of them have an effective strategy to generate more referrals and reviews?
Retargeting: When it comes to advertising online, nothing is more cost-effective than retargeting. Giving previous web visitors an irresistible offer that pushes them over the fence into doing business with you is a great way to capture new customers that were considering your business alongside others.
We'll Start with a 3-Month Local Business Boost
Our minimum commitment period is the initial research period (2-4 weeks) followed by 3 months of application.
We begin with thorough research and analytics that will give us a good idea of where our efforts should be prioritized.
While we ask for a minimum of 3 months, the success of the program will come from cumulative results over a longer period of time.
Throughout this period of time we'll work closely with, and become an extension, of your team. You'll have multiple experts working on your site and business online.
Our Local Business Optimization Program is provided via a flat monthly fee. After the initial 3 months is over, we will continue on a month to month basis until the law of diminishing returns kicks in.
Our Local Business Optimization Program is ideal for established businesses whose annual revenue is at least $500,000 with room for expansion online. While we can work with businesses whom are already doing well online, our best results come from businesses who need a foundation built and improved upon.
We have 5 good reasons why.
Tell us a little about yourself and we'd be happy to talk more!